Las Vegas, NV: Pink Jeep Tours and Nevada Cancer Institute kicks off October's Breast Cancer Awareness month with the first annual "Trek for the Cure". Be one of the first to explore Las Vegas' picturesque Red Rock Canyon in the brand new Tour Trekker, the luxurious yet rugged first of its kind, high-end, all-terrain, 4-wheel drive vehicle, designed to be the ultimate tour vehicle.

Throughout October, Pink Jeep Tours will donate $4.80 from all Red Rock Tour sales to the Institute. Founded in 1958, $4.80 represents 48 years of Pink Jeep Tours' brand.

To book your tour, call at (888) 900-4480. For more information on the Institute, go to www.nevadacancerinstitute.org.